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International Visitors Survey reflects the high value delivered by Tourism
02 Nov 2018 | Archive
Australia’s peak body of tourism organisations, Australian Chamber-Tourism, welcomes the growth in value delivered by international visitors to Australia, with total trip spend increasing 5 percent to a record $42.5 billion this past year, according to the latest International Visitors Survey.
“The spend by the 8.4 million international visitors to Australia in the year ending June 2018, reinforces the significance of tourism as one of our most important exports,” Australian Chamber-Tourism Policy Director, Jenny Lambert said.
“The rapid growth in visitation from markets such as India and Indonesia demonstrates how we have been able to diversify our appeal as an international tourist destination.
“Over the last decade, our traditional European markets have remained steady in terms of total spend but Asian markets have emerged as the front-runner, contributing over $24 billion, up from $9.8 billion. China, in particular, continues to perform remarkably well, contributing over one-quarter of the international spend for the year. Yet the results of the latest survey show there is still tremendous scope to expand into the Chinese visitation market and top their destination wish list.
“Our message is clear, tourism works for Australia and these results are further evidence of this. We need to do more to support the sector through favourable policy settings that enable the thousands of businesses to continue to employ Australians and contribute to the success of Australian Tourism.”
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