CEOs are frustrated staff don’t read their emails – here’s how companies need to change for today’s workforce | Business Insider

20 Mar 2018 |

We’ve been hearing from CEOs across all types of organisations in Australia and New Zealand that nobody reads the communications they send to employees by traditional methods like email.

They are rightly concerned. They have incredibly important messages that they need to share with employees, whether it’s about performance or changes in the organisations or strategic decisions, and they are frustrated at their inability to connect with employees.

The lack of engagement is an issue, but also a symptom of a generational change.

There is a new generation coming into the workplace that has grown up using so many different ways to communicate other than email; there is texting, social media and instant messaging for starters.

Read the full article on Business Insider

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