Australian Chamber – Tourism, the peak national tourism body in Australia, joins Tourism Australia and the Australian Government in celebrating 50 years of tourism promotion.
“Fifty years ago, the Government of Harold Holt saw the opportunities tourism could bring to our economy, and understood that meant investment in promoting Australia to the world,” Executive Chair of Australian Chamber – Tourism John Hart said today.
“Investment in tourism has paid off. The tourism industry is now the fastest employment growth sector in the economy.
“Australian tourism already employs 934,000 people and is projected to grow faster than any other sub-sector. This growth supported by government investment in promoting this wonderful destination.
“The government saw the opportunities tourism would offer the Australian economy 50 years ago. Since then, bipartisan support for sound policies to promote tourism has been an important success factor. Our challenge today is to unlock even more opportunities for Australians through tourism, including encouraging international visitors to see more of regional Australia.”