Office of Trade Negotiations, Department of Foreign Affairs and Trade Soft Power Review | 12 October 2018

The Australian Chamber of Commerce and Industry welcomes the Office of Trade Negotiations review of Australia’s Soft Power capabilities. It is important for a government to review assets at its disposal, and evaluate strengths and weaknesses.

Assessing Australia’s Soft Power capabilities has become more important as the world economy becomes increasingly interconnected, particularly through improving digital technologies. The 2017 Foreign Policy White Paper describes soft power as having “the ability to influence the behaviour or thinking of others through the power of attraction and ideas”.

The Australian Chamber agrees with this definition, and identifies a number of key strengths of Chambers of Commerce that are at the disposal of the Australian government that will assist in this endeavour.

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